allG Fabrication today announced its name change from Advanced Lightning Technology (ALT). The name change came as part of the first significant corporate rebrand in allG Fabrication’s more than 30-year history. The updated brand look and voice are substantive, reflecting the specialized nature of the manufacturer’s work in three core competencies:
allG Fabrication Managing Partner David Riley said, “It’s cooler than that. We’re not pigeonholed. Tower component work isn’t 4G, 5G, or even 6G. It’s allG. We evolve. From day one, it’s always been all God. And, to work with the people on this team and the good customers we’ve served for years, decades, generations even, how can it not be all good?” He concluded, “It can’t. That’s our mindset.” The rebrand was unveiled October 1. It is centered in the company’s new website, allGfab.com and the tagline, Nothing is impossible.
Founded in 1987, allG Fabrication is a single source manufacturer and distributor of wireless tower components, tower accessories, lightning protection materials, grounding equipment and electrical products, all designed, developed and fabricated in Argyle, Texas. The expanding national footprint of allG facilities is located in the Atlanta, Fort Worth, Houston, Oklahoma City and San Antonio areas. Attached retail storefronts supply contractors’ everyday needs.
